LinkedIn - Accendo Digital

10 Tips for Better Content Marketing

| Content Marketing
February 16, 2012

Content marketing involves creating and distributing relevant content for the purpose of engaging a targeted audience in order to achieve business goals. Although it can be time-consuming, it’s well worth the effort. Content marketing can improve brand recognition, trust, authority, credibility, loyalty and authenticity, which will ultimately help your...
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Tagged content marketing plan, editorial calendar, LinkedIn, target audience
Determining the Value of Paid, Earned and Owned Media

| Owned Media
February 10, 2012

As a small business owner, how can you measure the performance and return on investment of your combined paid, earned, and owned media channels? As this blog post from Fast Company explains, the most effective digital communication plans seamlessly integrate content across paid, earned, and owned media...
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Tagged Advertising, content marketing, Digital Marketing, earned media, LinkedIn, owned media, paid media, pr, publicity
Let Customers Find You With Inbound Content Marketing

| Inbound Marketing
January 30, 2012

As traditional outbound marketing gives way to inbound content marketing, it is increasingly important to foster a mindset of putting customers first and delivering value. If you consistently offer interesting and useful content, people will notice you and come back again and again. By growing and engaging your...
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Tagged audience, create content, influencers, LinkedIn, response management, seo, Social Media
Content Marketing is Easier Than You Think. Ideas to Get You Started in 2012.

| Content Marketing
January 16, 2012

Content marketing can seem like a tough assignment for anybody — especially if you’re in, say, the furniture business. You’re not Ted Turner, you just want to sell chairs. But don’t sell yourself short. You might not have a staff of correspondents filing dispatches from all over your...
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Tagged LinkedIn
Don’t Interrupt – Invite with Inbound Marketing

| Inbound Marketing
December 27, 2011

When overwhelmed, people tend to tune out irrelevant input. They also react badly to being interrupted. Yet that is what some companies continue to do in the effort to acquire customers. In the hope that something will get someone’s attention, the marketing department uses a fire hose...
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Tagged LinkedIn
Content Marketing: Why Every Company is a Media Company

| Content Marketing
December 14, 2011

Every company is a media company. That’s our motto. It’s on our home page, front and center, in big type >> Put more simply… EC = MC. Have you wondered what it really means? To us, it’s not just another glossy marketing slogan. We see content as an...
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Tagged every company is a media company, LinkedIn
What Media’s Innovators are Saying About the Future of Media

| Digital Media
December 10, 2011

Recently, I attended Business Insider’s IGNITION 2011 “Future of Media” conference in New York City. The Tweets below give you a feel for what media and digital media executives, venture capitalists, and other insiders are saying about the state of media, and more importantly, where they think...
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Tagged conferences, ignition2011, LinkedIn
What Social Media Marketing Can Do For You: LinkedIn

| Social Media
November 29, 2011

You have heard that “it’s not what you know, it’s who you know.” While not a very accurate blanket statement, it certainly has a certain ring of truth with regard to business and marketing. Social media is a highly effective tool to use in networking, creating those connections which...
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Tagged business networking, Facebook, LinkedIn, professional networking, social media marketing
Social Media: Essential For Marketing Strategy

| Social Media
November 14, 2011

In business, marketing is life. You may have invented the world’s next great widget, provide your industry’s best service, or have a killer egde in the market – but if you don’t actively market you/your company/your widget, nobody else will know, and your business will flounder and stagnate....
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Tagged Facebook, LinkedIn, Social Media, Twitter
Internet Ad Revenues Up 23% to $15 Billion in First-Half 2011, Q2 2011 Breaks Record Again

| Advertising, Industry
September 29, 2011

Internet advertising revenues increased by 23.2% to a record $14.9 billion in the first half of 2011, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues of $12.1 billion had represented an...
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Tagged iab, internet advertising, LinkedIn