1. Inbound Marketing and the Death of Advertising

    In a recent episode of 30 Rock, Liz’s personal assistant, Cerie, overhears two characters discussing a commercial spoof they’re working on. The twenty-something Cerie stops, looks quizzically at her coworkers, and asks, “What’s a ‘commercial’?” Sure, it was just a scene from a sitcom–a joke, an exaggeration...
  2. Determining the Value of Paid, Earned and Owned Media

    As a small business owner, how can you measure the performance and return on investment of your combined paid, earned, and owned media channels? As this blog post from Fast Company explains, the most effective digital communication plans seamlessly integrate content across paid, earned, and owned media...

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