Inbound Marketing and the Death of Advertising
March 1, 2012
In a recent episode of 30 Rock, Liz’s personal assistant, Cerie, overhears two characters discussing a commercial spoof they’re working on. The twenty-something Cerie stops, looks quizzically at her coworkers, and asks, “What’s a ‘commercial’?” Sure, it was just a scene from a sitcom–a joke, an exaggeration...