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“Inbound Marketing:” Not Seeing Can Be Believing

| Inbound Marketing
August 1, 2013

Grandma may have been one who had to “see it before she’d believe it”, or buy it, but with the evolution of technology, this is no longer the case. A business’s potential marketing base can be as small as a locale or as big as the world-wide...
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“Inbound Marketing:” Increase in Number and Loyalty

| Inbound Marketing
June 25, 2013

“Inbound marketing”, although more work, allows people greater freedom while offerig them higher quality in their marketing efforts. We are an information society; there is no doubt about that. There is so much information that we cannot absorb it all. When we have an overly sufficient supply...
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Inbound Marketing vs. Outbound Marketing

| Inbound Marketing
June 29, 2012

Consumers look to the Internet to find information about a product or service every day. The Web has changed the approach businesses take in regards to marketing. Many companies are switching to an inbound marketing approach to build their business. You no longer need to rely on...
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Hook Your Clients With Winning Inbound Content Marketing

| Inbound Marketing
June 26, 2012

Businesses are getting smarter. Expensive traditional marketing and lead generation techniques have had a face lift. A growing trend to drive clients your way is inbound content marketing. Creating web pages with useful and quality information is the essential key when considering inbound content marketing. You want to be...
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Inbound Marketing Will Help Your Business Grow

| Inbound Marketing
May 21, 2012

Every small business should have an inbound marketing strategy. If you want your business to grow it’s important to develop an effective plan of getting and keeping your customers attention. Learn to go after what customer’s value. Small businesses should find ways to get customers to come...
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Guest Blogging Can Be Part of Your Small Business Online Marketing Strategy

| Inbound Marketing
May 9, 2012

There are so many facets to small business online marketing that it can be difficult to decide where to focus your efforts. Guest blogging is one tactic that can provide significant value to your business, but it will take some time and effort on your part. Of course, if...
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Tagged business blogging, guest blogging
Pinterest and Inbound Marketing for Your Business

| Inbound Marketing
April 26, 2012

Nobody cares about your awesome company. You know what they care about? Themselves. There, we said it. So as a matter of fact, maybe people do care about your company, but only in terms of how your product or service relates to them. That’s why a successful inbound marketing campaign should...
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Strategic Plan Crucial for Inbound Marketing

| Inbound Marketing
April 6, 2012

In its “2012 Search Marketing Benchmark Report – SEO Edition,” Marketingsherpa notes that there is a growing shift to inbound marketing efforts, but questions the lack of strategic planning associated with many of those efforts. In a preliminary release on the 2012 report, which just came out,...
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Gamification and Inbound Marketing

| Inbound Marketing
March 17, 2012

Engaging customers is key to a successful inbound marketing strategy, and gamification can be a great way to keep your audience involved and interested. But what exactly does gamification mean, and is it truly a good fit for your business? The use of game mechanics in business is...
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Tagged gamification
Inbound Marketing and the Death of Advertising

| Inbound Marketing
March 1, 2012

In a recent episode of 30 Rock, Liz’s personal assistant, Cerie, overhears two characters discussing a commercial spoof they’re working on. The twenty-something Cerie stops, looks quizzically at her coworkers, and asks, “What’s a ‘commercial’?” Sure, it was just a scene from a sitcom–a joke, an exaggeration...
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Tagged Advertising, commercials, crowdsourcing, guerrilla promotions, Internet campaigns, product placements