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Why an Online Presence is Good For Any Business

| Digital Marketing
August 16, 2013

Everything is becoming digital. Many businesses now exist completely online and today’s new strategy for financial success is mainly with social media marketing. Businesses starting today would usually not even think to open their doors without some sort of online presence. It’s smart and helpful because, through...
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Developing a Persona Through Small Business Online Marketing

| Digital Marketing
July 18, 2013

As the owner of a small business you have become your own best customer. Think about it- who else would know more about what you do than you? Bearing that in mind, think like the customer that you want to attract. What would you look for in...
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How to Market My Small Business Online

| Digital Marketing
July 16, 2013

With the rise of internet usage, many small businesses are harnessing the power of connectivity to reach their customers. According to HubSpot, an astounding 79% of Americans use the internet. Reaching potential patrons has proved to be a business all in itself, though. Surprisingly, web-based email usage...
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Solid Plan Will Drive Digital Marketing

| Digital Marketing
July 2, 2012

Developing an effective digital marketing strategy has become a sort of Holy Grail for business at all levels and of all types. Business operators from the handyman working out of his van to the CEOs of global corporations are now talking about online marketing. Right now, two...
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Digital Marketing Puts You in Control

| Digital Marketing
April 2, 2012

It was not so long ago that marketing a business was primarily controlled by a few, those that owned the presses and the airwaves and had the established delivery systems dominated. Those days are gone. Today, every business owner and each individual has the ability to control...
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“Digital” versus “Interactive” terms for marketing & media

| Digital Marketing, Digital Media
September 4, 2011

That is a question that I have asked myself periodically over the past several years and is a question I asked myself when naming Accendo Digital. The two terms are often used in a synonymous manner; however, there are some differences. Here is my attempt to answer...
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Tagged digital, Digital Marketing, Digital Media, interactive, interactive marketing, interactive media