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Content marketing: 8 tips to make your company blog sizzle.

| Content Marketing
July 11, 2013

You’ve worked hard to launch your small business, kept to your ‘mission statement’ and are just now starting to enjoy the fruits of your labors. During it all, you’ve identified the one area that really needs your attention: content marketing. Sadly, according Ivana Taylor’s, “8 Simply Strategies:...
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Small Business Evolves Through Content Marketing

| Content Marketing
June 18, 2013

Small business owners are innovators. Without colossal overhead, corporate lawyers, or exorbitant advertising budgets, the small business owner has shaped the landscape of American business. While many such pioneers are currently feeling the squeeze from larger corporations, many others have discovered the level playing field that can...
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Small Business Online Marketing Content Needs Substance

| Content Marketing
June 6, 2013

The ongoing changes in search engine algorithms are putting greater emphasis on website content to earn high rankings. These changes are affecting many small business online marketing efforts. Whether it be for a company website or a social media page, strong, original content is going to be essential to...
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Tagged small business online marketing
Good Content Marketing Makes Your Site Come Alive

| Content Marketing
July 9, 2012

Content marketing is more than throwing keywords around within an article or blog post. The main goal of content marketing is to draw customers in. There has to be a reason for the use of each keyword. When you create your post, be aware of your title....
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Quality Content Boosts Small Business Websites

| Content Marketing
May 18, 2012

Quality is going to be the next buzzword in the digital marketing world. Ongoing development and refinement of search engine algorithms, especially at Google, is applying new pressure on websites to present and maintain quality content. Over the past year, Google has changed its search engine algorithms...
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Repurposing Content: A Key Content Marketing Strategy

| Content Marketing
April 19, 2012

You’ve got great content lined up for your website or blog, and now all you have to do is publish it and get the word out. A primary concern for small businesses when marketing their content is how to maximize its effectiveness. How do you measure the...
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10 Tips for Better Content Marketing

| Content Marketing
February 16, 2012

Content marketing involves creating and distributing relevant content for the purpose of engaging a targeted audience in order to achieve business goals. Although it can be time-consuming, it’s well worth the effort. Content marketing can improve brand recognition, trust, authority, credibility, loyalty and authenticity, which will ultimately help your...
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Tagged content marketing plan, editorial calendar, LinkedIn, target audience
Is Klout important for inbound content marketing?

| Content Marketing
January 27, 2012

Even new, high tech companies and the people that embrace all kinds of new technologies can get a bit of fatigue with all the new social networks out there. We have to constantly evaluate to see if the new thing coming along is the next Facebook or...
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Tagged klout
Content Marketing is Easier Than You Think. Ideas to Get You Started in 2012.

| Content Marketing
January 16, 2012

Content marketing can seem like a tough assignment for anybody — especially if you’re in, say, the furniture business. You’re not Ted Turner, you just want to sell chairs. But don’t sell yourself short. You might not have a staff of correspondents filing dispatches from all over your...
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Tagged LinkedIn
What is the Relationship Between Content Marketing and Social Media?

| Content Marketing, Social Media
January 5, 2012

Our customers sometimes ask us to explain the difference between content marketing and social media. Are they two different animals? Or is one simply the subset of the other? It’s worth it to take a look at the two concepts in greater detail and understand their relationship....
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