Content Marketing is Easier Than You Think. Ideas to Get You Started in 2012.
What is the Relationship Between Content Marketing and Social Media?
Don’t Interrupt – Invite with Inbound Marketing
Content Marketing Should be Sustainable
Content Marketing: Why Every Company is a Media Company
What Media’s Innovators are Saying About the Future of Media
Secrets to Getting More From Your Content Marketing
Google Search Results Increasingly More Social
Content Marketing for Your Business
What Social Media Marketing Can Do For You: LinkedIn
Accendo Digital Blog
January 16, 2012
Content marketing can seem like a tough assignment for anybody — especially if you’re in, say, the furniture business. You’re not Ted Turner, you just want to sell chairs. But don’t...
January 5, 2012
Our customers sometimes ask us to explain the difference between content marketing and social media. Are they two different animals? Or is one simply the subset of the other? It’s...
December 27, 2011
When overwhelmed, people tend to tune out irrelevant input. They also react badly to being interrupted. Yet that is what some companies continue to do in the effort to acquire...
December 19, 2011
A defining feature of content marketing is its continuous, ongoing nature. As this article puts it, content marketing is not a sprint; it’s a marathon. That’s why it’s essential to plan for continuity in...
December 14, 2011
Every company is a media company. That’s our motto. It’s on our home page, front and center, in big type >> Put more simply… EC = MC. Have you wondered what...
December 10, 2011
Recently, I attended Business Insider’s IGNITION 2011 “Future of Media” conference in New York City. The Tweets below give you a feel for what media and digital media executives, venture...
December 8, 2011
Content marketing is the driver of inbound marketing. The more content you have the more chance there is of a prospective customer finding you. Content marketing gives you another outlet...
December 7, 2011
Google continues to make its search results more social. Case in point, if I do a search for “digital content marketing” the following appears on page one of Google’s search...
December 5, 2011
What can online content marketing do for your business? It can bring new customers into your store, add to your bottom line, and it can create a buzz for your...
November 29, 2011
You have heard that “it’s not what you know, it’s who you know.” While not a very accurate blanket statement, it certainly has a certain ring of truth with regard to business...
