It was not so long ago that marketing a business was primarily controlled by a few, those that owned the presses and the airwaves and had the established delivery systems dominated. Those days are gone. Today, every business owner and each individual has the ability to control his own marketing destiny with digital marketing.

Where once the mainstream media companies (newspapers, television, radio and magazines) determined the flow of and the timing for releasing information, business people today can hold the most powerful tools for communication and marketing in the palm of their hand.

Most business people already own or can easily access the tools needed to connect with their customers in imaginative ways. Most still are not using them effectively.

This dynamic shift in the marketing landscape has created opportunities few could imagine just a few years ago.

Where once marketing was relatively static, today it is dynamic, it is individualized, and it can be immediate. Business owners today can engage customers and potential customers in personal conversations. They can talk to them about the news, the weather, the events happening around them. They can share tips and ideas. Customers, too, can speak directly to business owners about their likes and dislikes. They can tell business people what they want or need.

The potential marketing ideas brought by the Internet have exploded with the arrival of cellphones and tablet computers that add mobility to the equation. Restaurant owners can broadcast a special via e-mail or Twitter just before they open the doors. Shops can blast reminders about today’s sale. Sales people can wish clients a happy birthday or offer congratulations with a quick message or on Facebook.

Business marketing has become an extension of our personality and it is ours to control, to manage and to use to our advantage. You hold the keys. You run the show.

If there is one problem with this new world of marketing for business, it is the abundance of opportunity that it brings. If you are interested in discussing how to gain control of your digital marketing, shoot us an email to start a conversation.